Mumbai's kiranas are struggling against quick commerce platforms that offer significant discounts and faster delivery. A JPMorgan survey found that 59% of kiranas have been affected, while larger stores manage to stay competitive. The discounting strategies of e-commerce giants and the convenience of online shopping have made it difficult for traditional small stores to maintain their customer base. Quick commerce companies, with their tech-driven operations, continue to gain momentum by capitalizing on convenience and price advantages.
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For more details, you can visit the article on NDTV Profit.
Source: MRP Versus Discounts: Why Mumbai’s Kiranas Are Falling Behind Quick Commerce
Read more at: https://www.ndtvprofit.com/business/mrp-versus-discounts-why-mumbais-kiranas-are-falling-behind-quick-commerce